What Users Really Think About Blue Apron: Meal Kit Delivery

Complex navigation and poor UX in recent app updates.

"The new app design is awful. The font is too small to read the description of the meals."

"New app is awful. Please go back to the 2x2 grid or provide an option to change views when looking at weekly options."

I have used Blue Apron for many years. This new app is extremely poorly designed. The old app you could make modifications or cancel quiite easily up until the cutoff. Not with the new app. You have to email, which they only reply when it is too late. Also, I have ended up with 2 boxes on the s...

First order started off wrong; placement of delivery was not as specified; probably negates any future orders

I’ve been a customer for over a decade so have seen many versions of Blue apron. I like the recipes and the unique array of meals. The portions have shrunk like everywhere else but you can buy extra proteins. I struggle with the flow of the new app as it’s not intuitive like before. It’s harder to f...

Since bought by Wonder Group, the meal service has consistently gone downhill. Their QA process is non existent. Incorrect meals are often shipped, meal cards don’t match shipped meals, ingredients missing, and their pre-selected meals will repeat within 1 to 2 weeks so you must consistently manu...

I’ve stayed a member for years because I could save recipes. Two meals a week from blue apron and if I didn’t actually like what was sent, I had access to the older recipes of things Inordered in the past so Incould modify and make that again. So with this last update all those recipes are no longer...

I really like Blue Apron meals especially for busy weeks where making a meal plan is a lot to add onto a to do list. I preferred the website where I could just skip weeks I didn’t need or want rather than autoship since sometimes autoship seems to have skipped because I didn’t confirm my meal choice...

This new Blue Apron overhaul has been disappointing. (TL;DR) (Quality control lacking: damaged boxes, missing food/recipe cards; New App Update: unfriendly user interface, only shows 1 week in advance making it hard to plan weeks out and now getting auto shipments; Scammy: auto shipments have been...

I appreciate the new A-la-carte approach with BA and BA+, makes logical sense. Unfortunately the app doesn’t keep up with that. The UI is terrible, inconsistent and confusing. There is no longer a proper iPad app which is a major step back. Hoping BA improves app UI and very least make an iPad v...