We analyzed 298 negative reviews to understand why users abandon the most popular Messaging apps — and what they want instead.
Specific, exploitable gaps in the top Messaging apps on the App Store.
High prevalence of spam and inadequate privacy controls
""Too much spam!!""
""Every day app adds me to the scam groups""
Frequent app crashes and instability
""Viber is frozen on my iPhone 16 Pro""
""App is frozen at the home page when you open the app""
Poor customer service responsiveness
""Support closed my ticket twice and claimed it was resolved without actually fixing anything""
""Impossible to get support""
Pricing complaints focus on wasted credits and hidden costs, with 14% of users expressing dissatisfaction, particularly with Viber Out plans.
Users are generally unwilling to pay for features that address core functionality issues. Most complaints about pricing are linked to unsatisfactory service levels.
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