We analyzed 1,447 negative reviews to understand why users abandon the most popular Beauty apps — and what they want instead.
Specific, exploitable gaps in the top Beauty apps on the App Store.
Frequent app crashes and slow loading times
"Ulta makes enough money to hire someone to make a usable app. Come on now."
"This app is so incredibly slow…HOW?!"
Poor customer service and unresolved issues
"Customer service is awful! I tried to chat and they were zero help!"
"Horrible customer service during the ticket release."
Subscription issues and unexpected charges
"I canceled my membership due to the fact I was still charged POST cancellation."
"I’ve canceled my membership and they have still charged me every month since."
Limited free content and misleading subscription model
"I DONT WANT TO PAY THIS IS THE ONLY APP I CAN FIND THAT THEY SAID WAS GOOD I DONT WANT TO PAYYYYY."
"This game is disappointing. Why do I have to pay 70 to play a makeup game..?"
18% of users express frustration over mandatory subscriptions and hidden fees. Many feel deceived by free trial offers that lead to unexpected charges.
Users are generally unwilling to pay high subscription fees for basic app functionality. A price point under $5/month is more acceptable for some.
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