We analyzed 54 negative reviews from the top 5 Content Creation apps on the App Store. Here's what users hate most.
Ranked by frequency — how often each complaint appears in negative reviews.
35% of negative reviews mention this issue.
"Good luck getting jobs on Level 2. Before, you need to do 14 jobs to reach level 2, now 5!!!! And then? Forget it, no jobs anymore"
"Level one they give you opportunities, I reached level 2 and thought that would be better but noooo! They don't give opportunities"
28% of negative reviews mention this issue.
"The fact that you get paid $5 for a TikTok video should be illegal. I don't know how this is even an option for brands to choose"
"Was really good initially, but they recently introduced a feature where brands can offer $5 to inexperienced UGC creators to build their portfolios. Unfortunately, now the marketplace is flooded with only $5 offers because brands are taking advantage"
22% of negative reviews mention this issue.
"I hate that a brand will invite me to something but if I don't accept incredibly quickly the job is taken, there should be a 24 hour period"
"I love the app and have made good money but if you don't accept the job before someone else you don't get it and that is sometimes within like one minute"
20% of negative reviews mention this issue.
"This app is terrible. First of all, your money gets frozen when you buy products. You have to pay for items upfront with your own money, and then they review your content for 10 days. That means your money is locked for at least 10 days"
"The fact that you have to buy the products then be reimbursed is….embarrassing? Respectable platforms will always send you products without you having to pull out your wallet"
18% of negative reviews mention this issue.
"I've applied over 300 jobs yes I've got all my certifications to make videos I've only gotten to level 2 . But now seems I only apply to jobs and never know if I got accepted or even rejected"
"I don't agree with this new update of not going up the level of photo creators. It's not just smiling at the camera and pressing a button, it's more difficult than it seems"
15% of negative reviews mention this issue.
"After following instructions and making content for certifications to just get rejected then realizing the photo would be better in a different category to then have it rejected again only because it was already submitted is ridiculous"
"Every time I upload a photo to get certified it keeps saying my resolution is too low, when it's literally the most clear photo ever, taken with a professional camera"
Design and usability issues driving negative reviews.
Creators report thriving at Level 1 with consistent work, then hitting a brick wall at Level 2 with zero explanation, creating suspicion of platform manipulation
"All of a sudden the jobs just stopped coming. Not reliable. I've been making my profile better and better with consistent updates to it. I even emailed asking if I did something wrong"
Creators complete work according to original brief only to have brands reject based on new criteria, with no recourse or payment
"Currently working with a brand that rejected my content based on criteria unrelated to the original job description and details/outline they posted for the job"
Creators cannot earn until certified, but face arbitrary rejections with no clear path to approval or ability to resubmit in different categories
"If you are not certified you can't do a thing. Been week, uploaded many to be cart's for. Still not"
Platform introduced expensive subscription tier to see jobs first, but with job scarcity and low pay, creators cannot justify the cost
"JoinBrands was a platform for beginner UGC creators to get started in their portfolio, as well as finding new companies to connect with. It was a great app until they decided to come out with a paywall for early access to jobs that is $50 a month"
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