We analyzed 682 negative reviews to understand why users abandon the most popular Vpn apps — and what they want instead.
Specific, exploitable gaps in the top Vpn apps on the App Store.
Frequent disconnections and poor customer service.
"Norton VPN is horrible, this app causes nothing but aggravation."
"VPN keeps crashing for no reason."
App crashes and excessive ads.
"App doesn't work after update."
"Too many ads, boring."
Lack of transparency in pricing and connectivity issues.
"I was charged for a year’s subscription without even starting the trial."
"It doesn't connect most of the times."
Slow connection times and deceptive advertising.
"You say you are fast, but even a snail is faster."
"Misleading advertising about features."
Connectivity issues and poor customer service.
"App doesn’t work, keeps disconnecting."
"Customer service is terrible."
18% of reviews complained about unexpected charges and deceptive pricing practices.
Users are frustrated with paying for premium features that are advertised as free.
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