Features Users Want Most in Meal Kit Apps

Based on 985 real App Store reviews, here's exactly what users wish Meal Kit apps would build.

5
Missing Features
5
Build Recs
76/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Ability to filter meals by allergens and dietary preferences

High Demand
"Stay away if you have food allergies. Ingredients with allergens are no longer labeled when choosing meals."
"Allergies. PLEASE figure out a way to exclude certain ingredients. I cannot eat tomatoes and I have to scroll forever to find meals without them."

#2: Permanent subscription pause option

High Demand
"Don’t allow permanent pause to deliveries. It’s a pain to have to pause deliveries every week."
"Subscription cancellation scam. At the time I contacted them, I had no deliveries scheduled for the next month. The operator assured me that they had canceled my subscription."

#3: Improved app navigation and user interface

Medium Demand
"The app is just the website. Not sure why everyone is rating the food, these are ratings for the APP."
"App is not convenient. Many glitches and bugs."

#4: Simplified cancellation process directly in the app

High Demand
"How does this app not get removed from the store? There is no way to cancel the subscription from within the mobile app."
"Impossible to Cancel. I contacted customer support and explained that I was away and needed to cancel my subscription."

#5: Customizable meal plans and options

Medium Demand
"I’m not allowed to log in with my password. App needs to be simplified to be more user friendly."
"I have used Blue Apron for many years. This new app is extremely poorly designed."

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Implement a robust customer service support system with quicker response times and real-time issue resolution.

Redesign the app interface to simplify navigation, improve the meal selection process, and ensure stability across devices.

Introduce a flexible subscription model with clear pricing and the ability for users to easily pause or cancel deliveries.

Enhance delivery accuracy and reliability by partnering with established logistics providers and implementing real-time tracking.

Expand meal customization options to accommodate dietary restrictions and preferences, including allergen filters.

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