Features Users Want Most in Marketplace Apps

Based on 1,664 real App Store reviews, here's exactly what users wish Marketplace apps would build.

5
Missing Features
5
Build Recs
78/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Balanced Dispute Resolution System

High Demand
"I received an item that was covered in dirt and damaged, neither of which were pictured, and tried to return. The seller said I was the one who damaged it"
"I used to love this app, but the way disputes are handled is completely unacceptable. I received a final decision in my favor after a full review with photos and listing details. A day later the buyer opened another 'Item as not described' case"

#2: Effective Search Filters & Size Sorting

High Demand
"Years later and they still haven't fixed the filter so you can find your sizes efficiently. You have to select a VERY specific category first, so shopping is time consuming"
"It's too easy to hit the back button when you're in a search trying to adjust your filters"

#3: Seller Verification & Inactive Account Filtering

Medium Demand
"they do not filter sellers correctly so you will get inactive sellers and it's up to you to find out if they are active or not"
"My third purchase I was ghosted. My fourth purchase, over 100USD was completely stolen/lost"

#4: Clear Policy Documentation & Warnings

High Demand
"There should be a clear warning displayed on listings, in the listing creation process, and ideally within a seller's dashboard"
"There are no meaningful warnings about the risks of PWE beyond a brief notice before a sale is completed"

#5: Binding Offer System

Medium Demand
"I am writing to share feedback regarding the current 'Offer' system. As a dedicated seller, I find the non-binding nature of offers to be a significant pain point that negatively impacts the platform's ecosystem"

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Build transparent, seller-friendly dispute resolution with evidence-based decisions

Current platforms heavily favor buyers, leaving sellers vulnerable to scams and arbitrary refunds. A balanced system that reviews evidence fairly would attract high-quality sellers tired of being exploited.

Create intelligent search/discovery that doesn't hide seller inventory

Search is the #1 complaint - sellers with thousands of items get zero visibility. A marketplace that prioritizes matching buyers with relevant items (not algorithmic manipulation) would drive actual sales.

Implement clear, stable policies with seller education before enforcement

Arbitrary suspensions and constantly changing rules terrify sellers. Transparent rules, advance notice of changes, and warnings before bans would build trust and retain experienced sellers.

Build seller verification + inactive account filtering for buyers

Buyers waste time contacting ghosted sellers. Verified active sellers and filtering out inactive accounts would improve buyer experience and reduce marketplace friction.

Design proper multi-item purchase flow with combined shipping

Basic cart functionality is broken across platforms - discounts disappear, shipping doesn't combine. Getting this right would increase average order value and reduce buyer frustration.

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