Features Users Want Most in Investing Apps

Based on 912 real App Store reviews, here's exactly what users wish Investing apps would build.

5
Missing Features
5
Build Recs
75/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Real-time data and market updates

High Demand
"The app constantly freezes during basic functions."
"Real-time streaming quotes akin to Active Trader Pro."

#2: Simplified navigation and user interface

High Demand
"The app is confusing and not intuitive."
"It’s hard to find information and not intuitive."

#3: Better customer support options

High Demand
"Horrible Customer service, hard to even get in contact with an agent."
"No one could properly tell me why, and it took nearly two months to regain access to my funds."

#4: More advanced trading tools and options

Medium Demand
"App does not allow early am or after hours trading."
"The platform is terrible for option trading…do better."

#5: Improved account security and fraud protection

Medium Demand
"Zero Fraud Protections"
"It's entirely too easy for the scammers to steal your money."

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Implement a robust customer support system with real-time chat and better escalation paths.

Enhance app performance by addressing crashes and improving loading times.

Redesign user interface for intuitive navigation and streamline frequently used features.

Introduce real-time data feeds and improve market responsiveness.

Increase transparency in communications and provide clear reasons for account actions.

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