Based on 22 real App Store reviews, here's exactly what users wish Fuel Cost Board apps would build.
Features users are literally asking for in their reviews, ranked by demand.
"Needs to have a phone number to call"
"And you can find a phone number on the app to call customer support or at least not befor"
"I have a fleet account with Wed with several cards. My login doesn't work for the app and they required biometric/ID verification just to use the app?! Nope. I already have an account that works to pay my Wex bill every month."
"Piece of junk. Ask for my ID and Facial Biometrics,then cannot past phone number."
"I prepaid 400dls and got my self a code, and it turns out this gas station (TA) doesn't even support"
"Please make sure before get a code , otherwise your fund will be blockyfor 3-4 days.i am deleting this app."
"I called customer service, but they couldn't find my account."
"They simply canceled my account, I can't contact them and they don't resolve the issue."
Prioritized actions based on user demand and market opportunity.
45% of complaints relate to account creation failures, with biometric verification being a major blocker. Truckers need quick access at fuel stops, not security theater.
Users lose hundreds of dollars and wait days for refunds when prepaying at incompatible stations. A simple API check before charging would eliminate this critical pain point.
27% of complaints mention inadequate support, with users unable to even find a phone number. Truckers stranded at pumps need immediate human help, not email tickets.
Users are forced to re-login mid-purchase at the pump. Implement token-based sessions that survive the code generation flow to eliminate this workflow-breaking friction.
3-4 day fund holds destroy user trust and cash flow. Use auth-only transactions that release immediately on failure, or maintain sufficient balance to issue instant refunds.
The full Fuel Cost Board report includes top complaints, UX pain points, pricing intelligence, and detailed competitor weaknesses.
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