Features Users Want Most in Fuel Cost Board Apps

Based on 22 real App Store reviews, here's exactly what users wish Fuel Cost Board apps would build.

4
Missing Features
5
Build Recs
78/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Working phone support with accessible contact number

High Demand
"Needs to have a phone number to call"
"And you can find a phone number on the app to call customer support or at least not befor"

#2: Simplified authentication without biometric verification

High Demand
"I have a fleet account with Wed with several cards. My login doesn't work for the app and they required biometric/ID verification just to use the app?! Nope. I already have an account that works to pay my Wex bill every month."
"Piece of junk. Ask for my ID and Facial Biometrics,then cannot past phone number."

#3: Accurate station compatibility indicator before payment

High Demand
"I prepaid 400dls and got my self a code, and it turns out this gas station (TA) doesn't even support"
"Please make sure before get a code , otherwise your fund will be blockyfor 3-4 days.i am deleting this app."

#4: Reliable account lookup and recovery system

Medium Demand
"I called customer service, but they couldn't find my account."
"They simply canceled my account, I can't contact them and they don't resolve the issue."

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Build simple authentication with email/password only - no biometrics required

45% of complaints relate to account creation failures, with biometric verification being a major blocker. Truckers need quick access at fuel stops, not security theater.

Real-time station compatibility verification before payment authorization

Users lose hundreds of dollars and wait days for refunds when prepaying at incompatible stations. A simple API check before charging would eliminate this critical pain point.

In-app phone support with click-to-call and guaranteed response time

27% of complaints mention inadequate support, with users unable to even find a phone number. Truckers stranded at pumps need immediate human help, not email tickets.

Persistent session management during fuel code generation

Users are forced to re-login mid-purchase at the pump. Implement token-based sessions that survive the code generation flow to eliminate this workflow-breaking friction.

Instant refund processing or pre-authorization holds (not captures) for incompatible stations

3-4 day fund holds destroy user trust and cash flow. Use auth-only transactions that release immediately on failure, or maintain sufficient balance to issue instant refunds.

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