Account creation and login failures (High severity, 45% frequency)
"Couldn't set up an account. It would not let me get past the phone number."
Opportunity Score: 78/100 | 22 reviews analyzed
The 10-4 by WEX fuel app is experiencing catastrophic user abandonment due to fundamental technical failures in authentication, account creation, and payment processing. With users explicitly switching to competitors like Mudflap and expressing willingness to delete the app, there's a clear market opportunity for a reliable, simple fuel discount app that actually works at listed locations.
"Couldn't set up an account. It would not let me get past the phone number."
"The app doesn't work at all locations listed on the map."
"App won't let me login with my credentials and when I use, forget the password option, I never receive any mails to reset."
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