Top Problems With Beauty Apps in 2026

We analyzed 1,447 negative reviews from the top 5 Beauty apps on the App Store. Here's what users hate most.

1,447
Reviews Analyzed
10
Issues Found
75/100
Opportunity Score

Top User Complaints

Ranked by frequency — how often each complaint appears in negative reviews.

#1: App crashes and glitches

High Severity

38% of negative reviews mention this issue.

"The app crashes a lot when you look products up, it's kinda ugly."
"App constantly crashes, hasn’t worked properly for months."

#2: Poor customer service

High Severity

22% of negative reviews mention this issue.

"Customer service is NONEXSISTANT and the email they have to get help, will literally ghost you!!"
"Horrible customer service during the ticket release."

#3: Subscription and pricing issues

Medium Severity

18% of negative reviews mention this issue.

"I tried to play this game,and all it showed was 'want a free trial and pay 63 dollars' and there is no x."
"I DONT WANT TO PAY THIS IS THE ONLY APP I CAN FIND THAT THEY SAID WAS GOOD I DONT WANT TO PAYYYYY."

#4: Account and login problems

Medium Severity

16% of negative reviews mention this issue.

"The app suddenly stopped allowing sign in, it redirects to an error page every time."
"Password reset doesn’t work."

#5: Order and delivery failures

Medium Severity

14% of negative reviews mention this issue.

"I never got my order, they say they refunded me. They didn’t."
"I ordered my item. And mind you I only ordered one item and it was a skincare item."

#6: Navigation and UI confusion

Low Severity

12% of negative reviews mention this issue.

"The app is not very easy to navigate."
"Navigation is confusing, and there's no back button."

UX Pain Points

Design and usability issues driving negative reviews.

App crashes frequently

Difficulty logging in and staying logged in

Slow load times and performance issues

Confusing navigation and lack of back button

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