Features Users Want Most in Accounting Apps

Based on 1,087 real App Store reviews, here's exactly what users wish Accounting apps would build.

5
Missing Features
5
Build Recs
75/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Comprehensive mileage tracking

High Demand
"Mileage tracking is horrible. Doesn’t track every trip."
"The app used to track miles accurately. Now it won’t let me save miles tracked."

#2: Improved customer support access

High Demand
"You can never speak to an actual person."
"No support. Zero support and untrustworthy."

#3: Stable and reliable app performance

High Demand
"The app crashes constantly. All I need it for is mileage and maybe to snap receipts."
"It keeps freezing and shutting down. Absolutely Positively Awful."

#4: Simplified user interface

Medium Demand
"The app is confusing and difficult to use."
"It’s very difficult to navigate, and making an invoice was proving to be way too difficult."

#5: Transparent and consistent pricing

Medium Demand
"They keep raising prices and charging more for nothing new."
"I’ve been charged over $40 for ‘monthly fees’ when it only cost $9 per month."

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Develop a robust and reliable mileage tracking feature that integrates seamlessly with the app.

Implement a more intuitive and consistent user interface with easy navigation.

Enhance customer support accessibility, including live chat and faster response times.

Stabilize app performance to prevent crashes and long load times.

Review and adjust pricing strategies to align with user expectations for transparency and value.

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