Screenshot Headlines
17 Formulas That Convert

Why Headlines Matter

Your screenshot text is the first thing users read — even before they look at the UI underneath. In App Store search results, screenshots appear at roughly 150px wide. At that size, only your headline text is legible. The UI is just a blur of color.

That means your headline IS your screenshot for most users. Here are 17 proven formulas:

Benefit-Driven Formulas

1. "[Outcome] in [Timeframe]" — "Fluent in 3 Months" / "Abs in 30 Days" / "Budget in 5 Minutes"
2. "[Action] Without [Pain Point]" — "Invest Without Fees" / "Code Without Tutorials" / "Track Without Manual Entry"
3. "The [Adjective] Way to [Action]" — "The Smartest Way to Save" / "The Fastest Way to Ship" / "The Easiest Way to Meditate"
4. "Finally, [Desired Outcome]" — "Finally, Budgets That Work" / "Finally, Meal Plans You'll Follow"

Social Proof Formulas

5. "Loved by [Number] [Users]" — "Loved by 2M Runners" / "Trusted by 500K Freelancers"
6. "[Rating] ★ | [Source]" — "4.9 ★ | 50K Reviews" / "Editor's Choice 2026"
7. "Featured in [Publication]" — "Featured in TechCrunch" / "#1 in Productivity"

Curiosity Formulas

8. "What If [Intriguing Possibility]?" — "What If Budgeting Was Fun?" / "What If You Never Forgot?"
9. "[Question]?" — "Ready to Run Faster?" / "Sleeping Enough?" / "Eating Right?"
10. "[Unexpected Claim]" — "Your Phone Knows Your Sleep Score" / "AI That Reads Receipts"

Feature Formulas

11. "[Feature] → [Benefit]" — "Smart Import → Zero Manual Entry" / "AI Coach → Personal Plans"
12. "[Number] [Things] in One App" — "5 Tools in One App" / "12 Workouts. One Timer."
13. "[Verb] [Object] [Effortlessly]" — "Scan Receipts Instantly" / "Track Habits Effortlessly"

Urgency & FOMO Formulas

14. "Don't [Miss/Lose/Forget] [Thing]" — "Don't Miss Another Bill" / "Don't Lose Your Streak"
15. "Your [Thing], [Transformed]" — "Your Money, Organized" / "Your Runs, Analyzed"

Comparison Formulas

16. "[Old Way] → [New Way]" — "Spreadsheets → Smart Budgets" / "Pen & Paper → Digital Notes"
17. "Like [Known Thing] for [Your Niche]" — "Like Spotify for Podcasts" / "Like Duolingo for Math"

Rules for All Headlines

• Max 6 words. Shorter is almost always better. Count them.
• 56pt minimum font size. Test at 150px wide — can you read it?
• White on dark or dark on light. Never low-contrast text.
• One idea per screenshot. Don't try to say everything at once.
• Match the headline to the UI below it. If your text says "Track Progress" but the UI shows settings, you've lost trust.