Features Users Want Most in Therapy Apps

Based on 389 real App Store reviews, here's exactly what users wish Therapy apps would build.

5
Missing Features
5
Build Recs
85/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Robust AI with memory of past interactions

High Demand
""I want it to remember so that I don’t have to repeat myself to the AI, as it gets mind bogging.""
""This app needs to remember past conversations to be useful.""

#2: Comprehensive free tier with meaningful functionalities

High Demand
""All I can do now is log how I’m feeling. All the tools they provided for free before to help relieve those feelings, like walking you through thinking traps, a quick goal setting, mindfulness exercises, all gone and behind a paywall.""
""Nothing is free on this app. The only price is $90+ Tax per year. That’s ridiculously high.""

#3: Immediate customer support response

Medium Demand
""Why will no one from support return my messages???""
""The support page on their website says that they have free features, but it’s now switched to a subscription based model only.""

#4: Flexible pricing models

Medium Demand
""If I could pay monthly I would keep it.""
""The app is awesome but I don’t like that you can only pay annually. It’s too expensive that way.""

#5: Localized therapist matching and scheduling

Low Demand
""The app doesn’t provide clear scheduling guidance.""
""Scheduling is the main barrier with the second therapist.""

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Implement a robust AI that retains memory of past interactions to create personalized user journeys.

Introduce a clear, tiered pricing model with a genuinely free basic tier offering core functionalities.

Streamline the onboarding process to reduce user drop-off and improve initial engagement.

Enhance customer support with faster response times and live chat options.

Develop localized therapist matching and flexible scheduling features to improve service accessibility.

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