Is a Password Manager App Subscription Worth It?

43% of users were frustrated by sudden price hikes and the aggressive push towards subscription models. Users were particularly upset about price increases from $15 to $40 annually.

Users are willing to pay around $15 per year, as this was a common acceptable price point mentioned before the hikes.

The sentiment towards subscription models is largely negative, with many users preferring a one-time payment. 'I paid once and now they want more money!' and 'I just want a simple one-time payment' were common themes.