We analyzed 828 negative reviews to understand why users abandon the most popular Kids Video apps — and what they want instead.
Specific, exploitable gaps in the top Kids Video apps on the App Store.
Excessive advertising and poor ad experience
"Too many ads. Greedy."
"This platform has ads before videos, interrupting videos, when you pause."
Inappropriate content slipping through filters
"Inappropriate content is still accessible even after using parental controls."
"This app has so many disgusting and inappropriate videos for children."
Confusing navigation and lack of features
"App is really weird. i’m trying to let my son watch a video and every one keeps saying 'this content is not available.'"
"Confusing can’t figure anything out to turn on donations."
Lack of content filtering and inappropriate content
"Some of the videos have sexual activity and pregnancy which is for adult humor."
"There’s tabs to choose which age group you’d like to view for. But it’s very easy to switch at the bottom of the screen."
Complaints about pricing are prevalent, with users expressing dissatisfaction over the high cost of YouTube Premium, mentioned in 17% of reviews. Many users feel that the value doesn't justify the price, especially given the heavy ad load.
Users are generally unwilling to pay more than $10 per month for ad-free experiences. Many express willingness to pay for a one-time purchase rather than a subscription.
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