Features Users Want Most in Hotel Booking Apps

Based on 1,092 real App Store reviews, here's exactly what users wish Hotel Booking apps would build.

5
Missing Features
5
Build Recs
78/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Human customer service

High Demand
"I just want to talk to a human not a virtual text. (Expedia: Hotels, Flights, Cars)"
"Getting a person is impossible. (Hotels.com: Book hotels & more)"

#2: Clear fee disclosures

High Demand
"They don’t do a good job at disclosing all the fees. (Booking.com: Hotels & Travel)"
"There are additional hidden fees. (Expedia: Hotels, Flights, Cars)"

#3: Offline access to bookings

Medium Demand
"If you travel overseas and don’t have internet the app doesn’t work. (Expedia: Hotels, Flights, Cars)"
"I can’t find any email or phone number to get someone to help me. (Expedia: Hotels, Flights, Cars)"

#4: Reliable booking confirmations

High Demand
"My reservation was canceled a few hours before I was set to arrive. (Booking.com: Hotels & Travel)"
"I made reservations through Expedia for a nonrefundable rate. When we got to the hotel they did not have a reservation for us. (Expedia: Hotels, Flights, Cars)"

#5: Easier cancellation processes

Medium Demand
"There is no way to cancel the reservation. (Priceline - Hotel, Car, Flight)"
"They make it impossible to reach someone to cancel a reservation. (Hotels.com: Book hotels & more)"

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Implement a 24/7 human customer support hotline

Ensure accurate and upfront fee disclosure

Enhance app stability and performance

Develop a seamless offline access feature

Streamline the cancellation process

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