Features Users Want Most in Event Planning Assistant Apps

Based on 48 real App Store reviews, here's exactly what users wish Event Planning Assistant apps would build.

5
Missing Features
5
Build Recs
78/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Color-coded task categorization and filters

High Demand
"I wish you could organize the task list and it had filters the way the guest list did. I want to color coordinate my tasks (food related things are this color, guest related things are this color, etc)"

#2: Integrated vendor/supplier management

High Demand
"I could not keep track or customize my to do, make shopping lists, order flowers, send emails, keep track of suppliers. It was nothing"

#3: Multi-user collaboration and sharing

High Demand
"I can't invite anyone else on my team to see the notes and to-do's . For this app to succeed it needs to offer sharing log in information so multiple people can work on a project/event"
"It would be nice to see iCloud or Dropbox support so multiple users can administer the planned event"

#4: Free-form notes and location tracking

Medium Demand
"you can't add any locations or any solid notes or plans unless they are to your to do list items"
"I love the app but would be so much better if we could actually take notes and add details on the app as well"

#5: Activity planning and scheduling

Medium Demand
"I really with you could right your own notes and add more than 5 people before having to pay. I also wish you could plan activities as well"

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Build a truly free tier with 25-50 guest limit and basic task management

Current 5-guest limit prevents meaningful testing and creates immediate user hostility. A generous free tier builds trust and allows users to validate core value before upgrading.

Implement color-coded task categorization with filters (by category, deadline, assignee)

Explicitly requested feature that differentiates from basic checklist apps. Users want to visually organize tasks by domain (food, guests, vendors) which competitors entirely lack.

Add real-time multi-user collaboration with role-based permissions

Events are inherently collaborative but no existing app supports teams. Enable co-hosts, vendors, and planners to share access with granular controls.

Build integrated vendor management with contact details, quotes, and payment tracking

Users explicitly need supplier coordination—this transforms the app from a checklist into a comprehensive planning hub that justifies premium pricing.

Ensure rock-solid cross-device sync and offline functionality

Sync failures and data loss are catastrophic for event planning. Cloud sync with offline-first architecture is table stakes for user trust.

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