Features Users Want Most in Beauty Apps

Based on 1,447 real App Store reviews, here's exactly what users wish Beauty apps would build.

5
Missing Features
5
Build Recs
75/100
Opportunity

Most-Requested Missing Features

Features users are literally asking for in their reviews, ranked by demand.

#1: Blending tools for makeup

High Demand
"How am I supposed to blend without any blending brushes you really do need to add some."
"The app is missing a blending tool for makeup."

#2: Improved app performance and stability

High Demand
"App is unusable, glitches with every scroll."
"It’s incredibly frustrating that I can't be on it for more than five minutes without it freezing and then crashing."

#3: More free content and features

Medium Demand
"Can you make more of the make up free? I mean, yeah usually there’s at least two free ones."
"I wish more things were free."

#4: Better customer service accessibility

High Demand
"It’s impossible to talk to a person who knows what’s going on."
"There is no customer service help with technical issues."

#5: In-app order tracking

Medium Demand
"I placed an order today and wanted to check where it was. I go on to the app clueless about how to track my order."
"No clear way to track my order status in the app."

Build Recommendations

Prioritized actions based on user demand and market opportunity.

Implement a robust customer service feature within the app, including live chat with real agents.

Enhance app stability by addressing crash and performance issues.

Introduce a blending tool and more free makeup options.

Redesign navigation to include a back button and simplify user flows.

Add a transparent pricing model with clear options for subscriptions and one-time purchases.

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