Why Users Are Leaving Top Aging Apps

illus - Face Effects Editor

Predatory pricing model ($69.99-$84.99/year) with zero free features, deceptive marketing, poor filter quality, and dark pattern UX that tricks users into accidental subscriptions through Touch ID

"This app is deceptive and costly and the seller of the app is irresponsible, non responsive, and is satisfied to con people out of money."

"I downloaded this free app. The next day when I try to open it to check it out, it promoted me to use my face-ID to open it. I was charged $75 for opening the app."

Pricing is the #1 complaint with 88%+ of reviews mentioning it. Users find $7.99/week to $84.99/year completely unreasonable for a simple filter app. The pricing is seen as predatory, especially targeting children who don't understand subscription costs. Even users willing to pay find the prices absurd compared to value delivered.

Users show willingness to pay reasonable amounts or watch ads for free access. The target demographic (largely children/teens and their parents) has limited budgets. There's evidence of interest in one-time purchases at much lower price points. Users would rather delete the app entirely than pay current prices, indicating severe price sensitivity.